Thinking before execution

TikTok advertising isn’t simply about impressions or reach. It’s about influencing decisions earlier, shaping perception, and embedding brands into cultural conversations.

Reaching Millennials and Gen Z has become one of the most discussed and most misunderstood challenges in modern marketing. These audiences are often described as impatient, distracted, or difficult to engage.

The number of daily users on video conferencing platform Zoom has increased by a whopping 340% since December 2019. To many people, the idea of video conferencing may sound simple — you just have to turn on your laptop and use your earphones and inbuilt webcam, right?

Social media shopping has been described as the future of commerce for a long time now. Platforms launched in-app checkout. Creators built empires selling products live on camera. China’s livestreaming economy exploded.

In a digital landscape dominated by trends, platform updates, and shifting algorithms, evergreen content plays a different role. Instead of chasing attention in the moment, it builds long-term value: driving traffic, trust, and leads long after publication.

Talking head videos are one of the most common formats in branded content, and one of the most misunderstood. On the surface, they look simple: a person, a camera, and a message.

A content calendar isn’t just a publishing schedule. For mid-sized marketing teams, it’s the system that connects strategy to execution, turning ideas into consistent, coordinated, high-quality content that compounds over time.

Establishing content consistency should be the easiest part of content marketing. But in reality, it’s the first thing to fall apart.

Content repurposing exists to solve a very modern challenge: audience attention is fragmented, platforms behave differently, and no single format reaches everyone who might benefit from your ideas. Most organisations don’t have a content problem. They have a distribution problem.

Case studies are one of the most powerful tools in B2B marketing; and also one of the most misunderstood.

A practical guide from the Click2View team Design thinking isn’t a buzzword anymore; it’s become the quiet superpower behind the world’s most effective marketing teams. Not because someone stuck Post-its on a wall, but because brands that start with empathy make better decisions.

Employee-generated content (EGC) is one of the most consistently effective ways to create authentic, human stories inside organisations. It’s also cost-efficient, highly scalable, and transformative for internal culture.